Tysons VA, May 10, 2022
Datasembly is the leading provider of real-time product pricing, promotions, and assortment data for retailers and CPG. A recent release of custom data reveals numbers on baby formula out-of-stock rates continue to climb.
Datasembly’s real-time hyper-local data analysis shows that baby formula stock was relatively stable for the first half of 2021. Out-of-stock (OOS) fluctuations were between 2-8%. The OOS detail shows that in April 2022 baby formula shortages hit 30%. Moreover, that number then jumped to 40% at the end of the month.
For the first week of May the numbers on baby formula nationwide OOS situation continues to climb. The nationwide baby formula OOS percentage is now at 43% for the week ending May 8th.
CEO of Datasembly Ben Reich stated, “This issue has been compounded by supply chain challenges, product recalls and historic inflation. The category started to see stocking challenges beginning in July 2021, and the situation has continued to worsen into 2022. With our real-time, highly granular data, Datasembly will continue to provide new insights as they become available.”
Datasembly’s real-time, hyper-local dataset also powers the Grocery Price Index™ (GPI). With this GPI data, users can drill down to specific geographies across 14 major categories. That information gives retailers and brands the most holistic look at the local competitive landscapes for the most valuable insights. In addition, the index can also be localized. Localization reveals trends in 54 of the largest major metropolitan areas in the U.S. and by state.
Datasembly’s GPI is a free, interactive resource with the widest set of standard metrics to help retailers better understand industry pricing trends. The GPI is a culmination of over a trillion pricing and product records that Datasembly has collected from over 155,000 stores and nearly 220 retail banners across the United States.
Datasembly empowers brands and retailers to make data-driven decisions about prices and promotions in real-time. Datasembly collects hyper-local, real-time data from tens of thousands of retail, grocery, and QSR locations across North America. Datasembly’s intuitive web app leverages this data to solve real-world problems and deliver immediate visibility and insights that save time, money and improve efficiencies. Out-of-Stock rates are one of the key data factors collected. For more information, visit datasembly.com.
Media Contact:
Kelly Potts
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